South Dakota Snow Queen Festival is a scholarship organization that provides scholarships for six girls each year. Girls from across the state compete in their local contests, with the winners of those coming to the State Festival in January. Junior Snow Queens candidates spend the first Friday and Saturday of January in Aberdeen, attending workshops, visiting businesses in Aberdeen, and making memories. Junior weekend ends with the Junior Snow Queen Coronation and Talent Contest on the first Saturday of January at 7pm at the Civic Theatre, where the Junior Snow Queen is crowned. Snow Queen candidates spend the second Thursday-Saturday of January in Aberdeen, attending workshops, visiting businesses in Aberdeen, and making memories. Snow Queen weekend ends with the Snow Queen Coronation on the second Saturday of January at 7pm at the Civic Theatre, where the Snow Queen and her court are crowned.
Some of the Snow Queen and Junior Snow Queen appearances during their reign include: St. Paul Winter Carnival, Minneapolis Aquatennial, Montevideo Fiesta Days, Willmar Fest, Gypsy Days, Bands Brews & BBQs, the Brown County Fair, and any other events that work into their schedule. Each year, these girls are representing their peers, local communities, Aberdeen, and the State of South Dakota. They experience how to build their network, enhance their speaking abilities, learn about new cultures, and are educated on the vast array of opportunities the State of South Dakota can offer all while earning themselves a college scholarship.

2025 Snow Queen
Katie Leadabrand
2025 Junior Snow Queen
Everleigh Kirk
