Empowering young women to reach their full potential.

Meet the 2023 Royal Family!
2023 SD Jr Snow Queen Willa Stern, 2023 SD Snow Queen Addison Kuecker, and 2023 SD Snow Princess Aubrielle Mound-Siedschlag
pictured with their ambassador Shelby Boettner

We believe all women can embrace who they are,
can define their future, and can change the world.

The Aberdeen Snow Queen Festival began after WWII when officials from the St. Paul Winter Carnival approached Aberdeen with the idea of becoming a satellite of the Carnival. The first Queen was crowned in January 1947. For the full history of Snow Queen click here.

As a part of the South Dakota Snow Queen Royal Family, the Queen and Jr Queen serve as ambassadors for the Festival and the state of South Dakota, appearing throughout the region at official Festival, local and state events during their year reign.

Snow Queen Appearances

Saint Paul Winter Carnival
Willmar Fests
Applefest
Montevideo Fiesta Days

Minneapolis Aquatennial
Bands, Brews & BBQ
Brown County Fair
Gypsy Day Parade

*events are subject to change.

Local Contest

Thank you for being part of the rich tradition that is the South Dakota Snow Queen Festival. We couldn’t hold the SDSQ Festival without all the work done at the local contest level, and we are grateful for everything you do to empower the young women in your community. Even though we only crown one queen at the SDSQ Festival, each local queen is an incredible ambassador for your community.

Local Contest Info